A primary forest on the verge of extinction
We are certainly passionate about coffee, but above all, we are dedicated to a small geographical region that represents an absolute global treasure.
This cloud forest occupies a unique geographical position. It brings together the Amazon, the Andes, and the coast in a single ecological basin. This convergence creates a concentration of animal and plant species almost impossible to find elsewhere. It is an improbable ecosystem that harbors a living diversity whose density far exceeds what we imagine.
This region is a primary forest. In other words, a forest that has never been touched by humans. Territories still possessing this characteristic now cover less than 3% of the Earth's surface. The rest was lost before even being studied. What we managed to explore in time has, however, brought us major discoveries: medical advancements, historical revisions, unknown species, a new understanding of our origins. The few fragments that humanity has been able to explore have revealed more life and knowledge than we thought possible, yet billions remain unexplored. However, we are losing them faster than we have time to discover them.
Beyond being a living library, a primary forest acts as a true planetary lung. It captures immense quantities of carbon, cools the air by releasing moisture, creates the clouds that nourish the rains, and retains water in its soils. These mechanisms influence not only the local climate but also the regional climate and, by accumulation, the global climate. This is why the disappearance of a single primary forest has a measurable impact on the atmosphere of the entire planet. Nothing can replace this role once it is lost.
This region is also recognized as one of the 34 biodiversity hotspots on Earth. This status designates places where living diversity is exceptional but also extremely threatened. Here, a large proportion of species are endangered. The situation is critical, but it is not irreversible. It is still possible to protect this forest and keep it alive.
The agricultural community we work with has been fighting for thirty years to prevent its destruction. All forests of this type around the world have been razed by traditional agriculture or by mining. This one has survived thanks to the resistance of those who live there, but it cannot be taken for granted.
Our mission is simple. To serve you a cup of coffee born from this forest, so that it can become the spokesperson for a place whose importance far exceeds its size. A cup that opens a conversation about what remains to be preserved, and about what we can still save together.
