ECONOMIC DEVELOPMENT AND COMMUNITY
The economic aspect is responsible for the development of all our activities, leading to positive impacts. Over the past decades, we have stimulated the economic development of our sector by contributing to the necessary facilities and tools to mobilize the agricultural sector of our community. It is thanks to these advancements that we are able to undertake several projects that are close to our hearts. Each year, we have had the opportunity to further contribute to economic flows that not only improve living conditions but also present new opportunities for everyone. It is important to clarify the reason for our involvement by demonstrating the positivity of our economic impact for everyone. The people who work with us are members of a community united by motives that go far beyond the local economy. They are friends, neighbors, and partners. Thus, we work together to offer resources aimed at making a difference.
Economic stimulation for the community
In our remote sector, job opportunities are generally limited. For young adults looking to start their careers, two common options present themselves. The first is the offer from mining companies that exploit the environment. These job offers may seem monetarily attractive; however, they offer short-term income and destroy our natural resources in the long term. The second common option for young adults is to leave their families to settle in cities where a culture of discrimination sometimes takes hold. Our goal is to introduce a third option of economic development through the coffee market. Our arrival in the sector has led to the construction of a road and the building of a bridge accessible to everyone. These new routes allow for the commercialization of our coffee, but also that of any other cultivation from farmers and consequently the economy of our region.
Boosting the economy through business
To counter the injustices visible in the market, we have implemented our own policies that aim to be the fairest and most conscious, both for us and for the farmers with whom we work. Unlike common policies, we have a system that allows for verifiable price fairness by both parties to the contract. Unlike the coffee market, our purchase prices never vary according to supply and demand. Our payments are immediate and punctual to allow people to stabilize their economy. Finally, our picking visits eliminate transportation costs and difficulties for our farmers. Our strategy is to become a reliable economic pillar, and so far, this has allowed us to grow as a company with multiple advantages surpassing mass production.
EMPOWERED WOMEN
The place of women and socially disadvantaged individuals in our region remains a priority in our economic development. Katalina Robalino and her recent investment as president of the community have allowed us to broaden our horizons in terms of equality. Our company seeks to particularly promote women and their journey towards the development of economic independence.
The introduction of women leaders
In Ecuador, as in many developing societies, the fight for gender parity still has a long way to go. Given her recent appointment, Katalina Robalino has been able to contribute to the development of cultural and social activities for women. These events are intended to be a source of support and mutual aid in times of need. Aware of the barrier that sexism represents for those who suffer its effects, most of our community projects and activities are designed to create equal rights for both women and men. In our lands and their production sector, women are prioritized for management positions to eliminate certain predispositions and offer more egalitarian opportunities.
Supporting change
In the workplace, given the existing inequalities, we prioritize women and the development of their economic independence. For single mothers, several advantageous exceptions are put in place. We are proud to count among us many young adults who have since established their own economic stability, even during their single years, contrary to usual social norms. During the harvest period, free accommodation is offered to women who wish to work on our lands, thus allowing us to combine ease of travel and individual security.
